Silver Bullet Express
The Coors Light Silver Bullet Train has been one of the most popular advertising programs over the last several years. The iconic Coors Light train came to life as the Silver Bullet Express. It was Miller-Coors way of saying Thank You to their loyal customers.
Two special trains were assembled, one from Boston and the other from Washington DC. Both Silver Bullet Express trains featured special Coors Light décor inside and out, Coors Light bars, video game stations and a local DJ.
Customer interiors and exteriors were created for all cars used. Both trains included a baggage car, a coach and a round end observation car. The Boston train included Golden Sand, Mohave and Babbling Brook. The train from Washington DC included Golden Shore, Taos and Royal Street.